Datenschutzerklärung

Last updated: 22 August 2026

FEMNEL is responsible for this store and website, including all related information, content, features, tools, products and services, with the aim of providing you, our customer, with a personalised shopping experience (the “Services”). FEMNEL is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use and share your personal information when you visit, use or make a purchase or other transaction through the Services, or when you communicate with us in any other way.

In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail in relation to the collection, processing and sharing of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used and shared as described in this Policy.

Personal Information We Collect or Process

When we use the term “personal information”, we mean information that identifies you or can reasonably be associated with you or another person.

Personal information does not include information that has been collected anonymously or de-identified so that it cannot identify or reasonably be associated with you.

Depending on how you interact with the Services, where you live and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences derived from such information:

  • Contact information, including your name, address, billing address, delivery address, telephone number and email address.
  • Financial information, including credit card and debit card details, financial account information, payment card information, bank account information, transaction information, payment methods, receipts and other payment-related information.
  • Account information, including your username, password, security questions, preferences and settings.
  • Transaction information, including products you view, add to your basket, add to your wish list, purchase, return, exchange or cancel, as well as information about previous transactions.
  • Communications with us, including information you provide when communicating with us, such as when contacting customer support.
  • Device information, including information about your device, browser or network connection, IP address and other unique identifiers.
  • Usage information, including information about how you interact with the Services and how and when you access or browse them.

Sources of Personal Information

We may collect personal information:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us or otherwise provide us with personal information.
  • Automatically through the Services, including through your device when you use our products or services or visit our website, and through cookies or similar technologies.
  • From our service providers, including where we engage them to provide certain technologies or services and they collect or process personal information on our behalf.
  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

Providing, Personalising and Improving the Services

We use your personal information to provide the Services to you, including fulfilling our contractual obligations, processing payments and orders, remembering your preferences and products you may be interested in, sending account-related notifications, processing purchases, returns, exchanges and other transactions, creating and managing your account, arranging delivery, facilitating returns and exchanges, allowing you to publish reviews and providing a personalised shopping experience, including product recommendations.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, including sending promotional, advertising and marketing communications by email, text message or post, as well as displaying online advertisements for products or services on our Services or other websites, including based on products you have previously purchased, added to your basket or other activity within the Services.

Security and Fraud Prevention

We use your personal information to authenticate your account, provide a secure shopping and payment experience, and detect, investigate or take action regarding potentially fraudulent, illegal, unsafe or malicious activity.

If you create an account, you are responsible for keeping your login credentials secure. Please do not share your username, password or other account access information with anyone else.

Communications With You

We use your personal information to provide customer support, respond to your enquiries, provide efficient services and maintain our business relationship with you.

Legal Reasons

We may use your personal information to comply with applicable laws or respond to valid legal processes, including requests from law enforcement agencies or government authorities, investigate or participate in actual or potential civil litigation or other legal disputes, and enforce or investigate potential violations of our terms and policies.

How We Share Your Personal Information

In certain circumstances, we may share your personal information with third parties for legitimate purposes as described in this Privacy Policy, including:

  • With Shopify, manufacturers and other partners and service providers working on our behalf, including providers of IT management, payment processing, data analytics, customer support, cloud storage, order processing and delivery services.
  • With business and marketing partners to provide marketing and advertising services.
  • When you authorise, request or consent to the sharing of certain information with third parties, for example for product delivery or when using social media widgets or login integrations.
  • With our affiliates or other companies within our corporate group.
  • In connection with business transactions, such as mergers or insolvency proceedings, to comply with applicable legal obligations, enforce our Terms of Service or other policies, or protect and defend the Services, our rights and the rights of our users or third parties.

Depending on your location, you may have the right to request that we do not share certain personal information for personalised advertising or marketing based on your activity across different websites and merchants.

Our Relationship With Shopify

The Services are hosted by Shopify, which collects and processes personal information relating to your access to and use of the Services in order to provide and improve the Services.

Information you submit through the Services will be transmitted to and shared with Shopify, as well as with third parties that may be located in countries other than your country of residence, in order to provide and improve the Services.

To help protect, grow and improve our business, we may also use advanced Shopify features that incorporate data and information derived from your interactions with our store, other merchants and Shopify.

In these circumstances, Shopify may be responsible for processing certain personal information, including responding to requests relating to your rights concerning Shopify's use of that information.

For more information, please review the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties.

If you follow links to websites that are not affiliated with or controlled by us, we recommend reviewing the privacy and security policies and terms and conditions of those third parties.

We do not guarantee and are not responsible for the privacy or security practices of third-party websites, including the accuracy, completeness or reliability of information they provide.

Information you share in public or semi-public environments, such as third-party social media platforms, may also be visible to other users.

The inclusion of third-party links within the Services does not, by itself, constitute our endorsement of the content of those platforms or their owners or operators.

Children's Information

The Services are not intended for use by children, and we do not knowingly collect personal information from minors as defined by applicable law in your jurisdiction.

If you are a parent or legal guardian of a child who has provided personal information to us, you may contact us using the details below to request that the information be deleted.

As of the effective date of this Privacy Policy, we have no actual knowledge that we “share” or “sell”, as those terms may be defined by applicable law, personal information relating to individuals under the age of 16.

Security and Retention of Your Information

Although we take appropriate security measures to protect your personal information, no security system is completely infallible. We therefore cannot guarantee absolute security.

Information transmitted to us may also not be secure while in transit. For this reason, we recommend that you do not send sensitive or confidential information through insecure communication channels.

The length of time for which we retain your personal information may vary depending on several factors, including whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes or enforce applicable contracts and policies.

Your Rights and Choices

Depending on your location, you may have some or all of the following rights regarding your personal information. These rights are not absolute and may only apply in certain circumstances.

Right of Access

You may have the right to request access to personal information that we hold about you.

Right to Deletion

You may have the right to request that we delete personal information that we hold about you.

Right to Correction

You may have the right to request correction of inaccurate personal information that we hold about you.

Right to Data Portability

You may have the right to receive a copy of your personal information and, in certain circumstances and subject to applicable exceptions, request that it be transferred to a third party.

Managing Communication Preferences

We may send promotional emails to you. You may unsubscribe from these communications at any time by using the unsubscribe option provided in our emails.

Even if you unsubscribe from promotional communications, we may still send you non-promotional communications, such as notifications regarding your account or orders.

You may exercise these rights directly through the Services where available or by contacting us using the details provided below.

You may be required to verify your identity before we process certain requests, as permitted or required by applicable law.

Where permitted by applicable law, you may appoint an authorised representative to submit requests on your behalf. We may require evidence that the representative has authority to act for you and may also ask you to verify your identity directly with us.

We will respond to requests within the timeframe required by applicable law.

Complaints

If you have a complaint about how we process your personal information, please contact us using the details below.

Depending on your location, you may also have the right to challenge our decision by contacting us again or lodge a complaint with your local data protection authority.

International Transfers

Your personal information may be transferred, stored and processed outside the country in which you live.

Where we transfer personal information outside the European Economic Area or the United Kingdom, we will use recognised transfer mechanisms, such as the European Commission's Standard Contractual Clauses or equivalent contractual mechanisms issued by the relevant UK authority, as applicable, unless the information is transferred to a country recognised as providing an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal or regulatory reasons.

We will publish the revised Privacy Policy on this website, update the “Last updated” date and provide notice where required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please contact us:

Trading Name: FEMNEL
Legal Company Name: HERTIMA ECOM LIMITED
Company Number: 16416091
Email: femnelsuporte@gmail.com
Physical Address: 275 New North Road, 01, London N1 7AA, United Kingdom

The original document provides the FEMNEL email address and London address in its contact section.